REMEMBER BELONGING TO THE NEXT GENERATION OF SOMETHING? Everybody does so at least once in a life time and I totally remember the days when I, just graduated in Psychology and decided to become a strategic brand planner.

A few months later, I was making up plans to found a PLANNING MENTOR ASSOCIATION where wise senior planners would give advice to the aspiring juniors. Being a planner is as beautiful as it is tricky. If you wanna be A GOOD ONE, and of course you want, you better bring at least …

AN EINEM SAMSTAGMORGEN vor zwei Jahren bekam Till Hohmann einen Anruf, der nicht nur ihn in leichte ALARMBEREITSCHAFT versetzte: „Can you meet Osama in London next Saturday?“ Till Hohmann konnte und packte nur einen Monat später seine Koffer, um in die Wüste zu gehen. Seine Mission: aus dem ÖLBUSINESS ein IDEENBUSINESS zu machen.
Till Hohmann leitet heute als KREATIVCHEF der Werbeagentur Memac Ogilvy & Mather deren Büros in Saudi Arabien, Kuwait, Bahrain sowie den Vereinigten Arabischen Emiraten. Aus dem Öl Ideen zu machen, heißt in Till Hohmanns Fall so viel wie …

This is a call for all creative minds.
Imagine: a world without your favorite international magazines. A world without travelling to new exciting places. A world without your beloved blogs. Imagine, a world without any inspirational source, whether it is print, online or experience. Does it hurt? It does.
The good news: there are millions of sources when it comes to stay ahead of contemporary culture.
The bad one: We are always hungry. Feeding the inspiration beast costs a lot of time (when crawling through the youtube jungle) and sometimes money (when spending …

Some encouraging words for all the bloggers out there who won’t really get rich by blogging but did find the tool to live their passion for expressing themselves. The man who is speaking here is someone who you would not naturally associate with being a heavy new media user. Paul Coelho – he seems to be on every web conference, at least the ones I attend, and watching him climbing up the stage yesterday, I asked myself why? Ok, he is kind of digital as he is blogging and publishing …