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6 Mai 2009 2,813 views No Comment
REMEMBER BELONGING TO THE NEXT GENERATION OF SOMETHING? Everybody does so at least once in a life time and I totally remember the days when I, just graduated in Psychology and decided to become a strategic brand planner.
A few months later, I was making up plans to found a PLANNING MENTOR ASSOCIATION where wise senior planners would give advice to the aspiring juniors. Being a planner is as beautiful as it is tricky. If you wanna be A GOOD ONE, and of course you want, you better bring at least the experience of 50 years working with brands, the self-esteem of a CEO, the charm of AUDREY HEPBURN and a brain sharper than the best knife in your kitchen drawer…at the age of 25, of course.

Not easy at the former age of the lone warrior. But now as we are celebrating the AGE OF COLLABORATION and SHARING, there comes the helping hand:

Patricia Mcdonald is Business/Planning Director at BBH London

source: the planning lab

LEON, a planner at the Stockholm office of Jung von Matt, just gathered some of the big heads of account planners worldwide. On his blog The planning Lab he asked them about their best advice for the young and aspiring next generation of planners. And he really got great answers, feeding the small experience molecules of the planning offspring. Here is his collection of the fine planner advices, for your printer take this.


Faris Yakob is EVP Chief Technology Strategist at McCann Erickson and of Author of The Age of Conversation


source: the planning lab

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