TheCrane.tv – feed the inspirational beast
This is a call for all creative minds.
Imagine: a world without your favorite international magazines. A world without travelling to new exciting places. A world without your beloved blogs. Imagine, a world without any inspirational source, whether it is print, online or experience. Does it hurt? It does.
The good news: there are millions of sources when it comes to stay ahead of contemporary culture.
The bad one: We are always hungry. Feeding the inspiration beast costs a lot of time (when crawling through the youtube jungle) and sometimes money (when spending our last penny for all those smilecreating magazines or an occasional weekend in the metropolis of choice).
But then I saw Constantin Bjerke at this years DLD. The man behind TheCrane.tv, that might become one of your favorite creative playgrounds in the very near future. TheCrane.tv positions itself as the first online video-magazine on contemporary culture and aims to throw the big burger at the beast. Offering high caliber video content on worldwide happenings in art, design, lifestyle, architecture, fashion, ecology and culture, it is more TV- channel as another youtube by making its point on superior quality and lean back entertainment. And it bridges the gap between editorial driven and user generated content by inventing the buzzword “Talent generated content”. Constantin is self-confident enough to define “talent” by “people who actually know what they’re doing, in terms of quality of the film and in terms of the content.”
It is somehow good to know that there is still some belief in the self-reflection ability of people… Get the moved picture version of Constantin in an interview of Ayelett Noff from the next web.
What it is in for you? TheCrane.tv devotes itself to foster creative talents by offering a platform for video and filmmakers to showcase their talent and drive their careers. Use the site and its distribution channels (via NBC and mobile broadcasting on China Mobile and China Telecom) to enlarge your audience, share ideas and collaborate with like-minded creatives. The lucky one will also be able to make money through revenue share.
Kick it off: TheCrane.tv currently hosts a video competition, deadline being the 20th of March, supported by a pretty well-known jury: Karl Lagerfeld, Ora-Ïto, Fernando Sulichin and Flavio Albanese among others will raise and sag the thumb. To become rich and famous, just send them a short video (1 to 5 minutes) on any of TheCrane.tv topics listed above. Go wild, think non-fiction, fiction, documentary, journalistic pieces, video art or animation, everything is accepted. The winning films will be announced at the international launch of TheCrane.tv in the end of March 2009. Rewards include cash, equipment and TV broadcast. Go here for every detail you need.
For all Berlin based creative video producers: Constantin is looking for continuous contributions coming out of Berlin’s creative heart. So if this makes your heart jump, just contact them. You can also sneak in the beta-version by registering your email adress on www.thecrane.tv.
Keep me updated how it feels to watch your video on China`s mobile phones….