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Morning glory at DLD day one

25 Januar 2009 2,079 views No Comment


Outside of Pinakothek der Moderne

First day of DLD always means to feel like being back in childhood when Sundays still felt like Sundays: blue sky, an incredible beautiful and empty Hofgarten where I walk through on my way to Pinakothek der Moderne where we have a date with its major design curator of “Die Neue Sammlung“, Dr. Corinna Rösner, will give us a private tour around one of the world’s leading museums of 20th century applied art, and indeed the largest of industrial design.


It is such a pleasure to start this conference with a little art infusion, getting in touch with the first participants before digging into the humbling atmosphere of DLD which always feels like full-blast living.

Here is what we got for breakfast:

We totally get the idea of design when it comes to the thing which I call the “streamlining effect”: look at real design and it will draw you into it, you feel like you can`t do anything else than follow the form with every sense you got.

Luigi Colani, the industrial designer, who was one of the first designer who actually established himself as a real brand, did an excellent job in sucking us in, with his black arrow up there at the ceiling.


The most beloved department of the whole museum, according our curator, was next: Computer culture. Why? Maybe because of the discrepancy between those totally ancient looking computers and the very, very short time ago they got built. But I guess the main reason is that really everybody has a personal connection to those crappy computers, and that`s why they are the perfect dialogue tool between the museum and its visitors. no day without people calling who wants to see this or that computer piece in this exhibition. And if you consider the amount of babies crawling around, there is no question that the Pinakothek der Moderne does not have to fight for a more younger audience.

But as contemporary as the museum is, the more obvious is the fact that they kind of missed out the software design topic -yet. There is a little starting point:  Nele Ströbel’s work:


Definitively a new generation of artists for whom becoming part of a famous museum doesn’t necessarily mean to totally out freak. Her questions, when she was asked to donate her work to the design department : ” What would I get out of i?” I am not sure if the answer of the director: “We give eternity” was exactly what she was aiming for…

So. Great bacon and eggs I would say.

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