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360° Fashion: Anina.net or how to meet a beautiful geek

16 Dezember 2008 3,767 views No Comment


credit: Rebekah Roy Fashion Stylist

Take this: a supermodel, inventing new media into fashion, building a successful company around it and manage to stay one of the hottest models and, as a little side job, become a loved one in the underground art scene for being a great MOBILE artist.

Impossible? Not. Here comes Anina. I met her at LeWeb08 where Anina’s red hair would seem to glow everywhere, always on the run for interviews, such as the one she did with Marissa Mayer from Google talking with her about her personal importance of fashion being a tech icon and  playing a critical role  of attracting women into technology. Watch it here on her blog


credit: dsearls

With her hottest project 360° Fashion, that she launched 2005 with Nokia Corporation, Anina is spreading like a virus through the fashion and technology scene.

311259440_badf713681_o1360Fashion is a network of high-level fashion professionals using the latest web 2.0 and mobile technologies to spread the word about their  fashion projects. What you get as an observer is a 360 degree overview of what is happening in the world of fashion.

Anina’s vision: to create higher visibility, new business models and even new brands by empowering the member of the 360Fashion network in using mobile technology. You might imagine her as the head of a techi-fashion school for models, agencies, designers, journalists etc, educating them to create and publish their fashion stories in real-time.

The output is impressive: events, demos, buzz marketing campaigns, conferences, community  projects… Get here the full picture of 360Fashion.

credit: amsterdamize

During Fashion Week Paris 2005, she held the first ever FASHION & BLOGGING CONFERENCE.
Since then you can’t miss her anymore. Just look for the red hair during the fashion or web events you gonna attend.
Next opportunity might be the Mercedes Benz Fashion Week in Berlin. Of course, she has already been here:


And if it happens to you, being a girl with true entrepreneur attitude, then you might consider flying next month to beautiful  San Francisco. There you will find an exceptional conference: Women 2.0 that is committed to empower women entrepreneurs  starting high growth ventures by providing the resources, network, and knowledge for the launch and growth of their company.
I guess I’ll ask Santa Claus for a little ticket…

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  • mahret said:

    sehr schön und super dass du sie getroffen hast. lass mal in persona darüber reden. interessiert mich wirklich sehr!

  • evecreative said:

    Ja gern! Ist schon ne ziemliche Nummer…

  • Social Media is fashion « Miss Creative Classy said:

    [...] Articles: 360° Fashion: Anina.net or how to meet a [...]

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