The next coffee shop
As the digital society grows so does the need for places that strike you with ambiance, your favorite coffee special, working space and enormous people-watching/working possibilities. You all do have one: your favorite coffee shop you would visit every day (no, I can’t imagine a life without this one anymore!):
But I propose it is time, to bring the “St. Oberholz style” on a whole new level. Let’s dig into design.
Even my personally not so beloved coffee shop Starbucks is rethinking its entire interior strategy.
As impressively bespoken by the Architect Magazine they will implement a new design for its 15,000 stores, the roll out to be set in 2009.
Time for contest: five teams of architects shared their visions of the 21st century coffee shop. I loved to watch the draft of designLAB Boston answering the question of how to satisfy both: the desire for atmosphere and coffee culture as well as the urge to get your quick coffein shock in your daily hassle.
Their answer: two concepts, maybe two (sub-) brands: BARbucks who is your place if you wanna get this “Kaffeehaus” feeling while AUTObucks serves as your lovely but efficient gas station. If they manage to do so, I might consider to give them a second chance (no queuing anymore, yeah!).